Best Ideas from MarketingProfs' Digital Marketing Mixer

Create Wizards for Data Collection

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People are getting trained by mobile, Facebook, etc. to see tiny bits of information across multiple screens. Test breaking your forms up into multiple small chunks. Wellpoint and @ion_interactive did a lot of testing and found 3-step form works better than 1-step form.

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Twitterprofilephoto_normal Jay Baer on 10/21 at 09:05PM

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