Best Ideas from MarketingProfs' Digital Marketing Mixer
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Make someone on your staff your CLO: Chief Listening Officer
came out of a discussion yesterday following the lunch keynote.
Think clearly. Run many trials.
"Think clearly. Run many trials." @bjfogg #mpdm
Avoid the "big brain" problem
Avoid the "big brain" problem: Do 10 quick things. Not one big thing. @bjfogg #mpdm
Corporate culture trumps strategy every time.
Corporate culture trumps strategy every time. It takes the right culture for #socialmedia to thrive via@royyoung #mpdm
Content Isn't King. Optimized Content is King
Find a way to optimize every piece of your content for search engine success. Transcribe videos, tag photos, etc. @storyspinner
Add Your Images and Tag Them
Add your images to Flickr and other places and tag them (and name them) so that they appear in search results. Easy way to generate more awareness/traffic for your company.
Take some risks
What are others doing in your industry for Social Media? Can you beat them to the game? Think - Amazon.com. First to the party often becomes top of mind.
Let the idea lead. Not the media
Essence - delivered in an engaging and intriquing manner; is what SMM helps you do better than ever. Leverage it and create ideas around it.
When your homepage goes from being a billboard to being a destination, you'll really get the google juice flowing.
Michael Britto during Wednesday session 1 #mpdm
Start Participating Today
If you are waiting for the perfect time to participate – you won’t find it. via Peter Shankman @skydiver
Don't be limited by your own website for search / social promotion
Think beyond your website, and consider using paid search, seo, social media, and other methods to promote content you like, that happens to sit on OTHER websites. Positive articles, blog posts, press releases, & reviews are great examples of the types of content living off your main website in which you...
Fish where the fish are...
Online communities... Fish where the fish are. Corporate sites are becoming irrelevant. (via @britopain)
Don't be a Twitter Snob
don't be a twitter snob, particularly if you are a brand. Follow consumers back (from @Dieds)
Deep & Sustainable Social Media Engagement
Dont take Social Media engagement lightly; once you start the relationship you need to keep the love flowing (from @bcaroll7)
The context of the click.
Annatalerico discussing campaign landing pages: You already know the context of the click with campaigns--capitalize on it with hyper-targeted landing pages. #mpdm
Close Caption in Video to Help SEO
@DiviTreeMedia - enable your video with close captioning, having the script text embedded improves your SEO.
Create Wizards for Data Collection
People are getting trained by mobile, Facebook, etc. to see tiny bits of information across multiple screens. Test breaking your forms up into multiple small chunks. Wellpoint and @ion_interactive did a lot of testing and found 3-step form works better than 1-step form.
Put all your employees on Twitter
Razorfish asks its employees 'Why are you not on Twitter?' and provides SM guidelines to employees. They are taking a chance and I like it!
Keep Your Troops Informed
Today's marketing moves so fast, you need to keep everyone on the same page. @kedwardson from Scotts said that they inform their call center and other partners when emails are going out, and what's included in them.
Relevancy Wins
Scotts Lawn Care has 355 distinct versions of their email newsletter, each tweaked for your grass and climate. Product use among email recipients is DOUBLE the norm. Relevancy is worth the trouble.
When to measure?
Q: How long do you need to be involved in social media until you're ready to measure? A: Day one. Word @AmberNaslund. #mpdm
Corporate Blogging
Per Mack Collier, think about the bigger idea behind what you are blogging about. Don’t blog about the product/service, but blog about how they fit into your customer’s lives.
Be a Great Writer
Success in social media is often based on being a great writer. Twitter, Facebook, blogs all favor great writers, says @skydiver
Don't Beat Your Customers to the Technology
Wait for your customers to adopt new technology, then follow them there and engage, says @skydiver
Focus on the Idea, not the Platform
Technology always changes in social media. Focus efforts on engaging with your customers, not the technology.
Tweet/Retweet button into PDF files
I believe it was @mike_stelzner who recommended adding retweet buttons into PDF files. Not sure if it's possible, but I am all for it: it will boost sharability of some very good content currently in pdfs.
Paid Search Zig vs. Zag
if it feels like Google has all the power, consider that every piece of content has some search influence if you think creatively about how prospects/customers consume information. (via Bill Leake of Apogee Search)
Combine Outstanding Content With Outstanding People
To create a social media firestorm, combine great content with influencers who can build social proof, says @mike_stelzner
Social and Email Synergy
@choosechicago uses LinkedIn to engage with more ppl inside key partner companies. Inform, entertain, invite to email subscription - great idea for building relationships wtih peripheral audiences.
Tell People How to Use Your Information
@mike_stelzner says to make sure you describe exactly how to use your content, not just provide it and allow people to draw their own conclusions.
Strategy for Twitter Signal-to-Noise ratio
From @Michael_Stelzner - Ensure you have high quality content (less replies) when you know you'll have lots of visitors funneled to your Twitter page. #mpdm
Email and Social - Synergy
Social media fills in the gaps between email marketing newsletters - use a mix of contact and content to engage repeatedly.
Attribution of email
Chicago Conv Bureau knows website traffic spikes on the days email newsletters go out. Gotta be sure to track that and attribute back to email.
Don't Put Your Content Behind Gates
@mike_stelzner says eliminate any barriers to content accessibility to succeed in social media and SEO.